Dingonatura, a Spanish benchmark in natural pet food, needed an advanced technological solution to optimize the management of its commercial network and improve its customers' experience. In collaboration with Ganbaru Smartech, we developed a custom CRM platform, integrated with their Microsoft Dynamics ERP, designed to scale and adapt to their specific operations.
Technology solution
The project was structured into three major functional blocks: a complete administration backoffice for internal managers, an application oriented to the sales network, and a private customer area with access to catalog, orders and statistics.
This modular architecture not only enables efficient management from different profiles, but also guarantees a progressive evolution of the system, adapting to future needs.
Platform capabilities
We designed an administration environment that allows users, roles, promotions, forms, orders and statistics to be managed from a single place. All through an intuitive interface with real-time synchronization with Dynamics, ensuring the sales team always has up-to-date information.
The platform collects orders from the customer area, the future commercial app and the backoffice itself. The read-mode integration with Dynamics ensures data consistency. It also allows administrators to create orders acting as customers or sales representatives, with the appropriate permissions.
We created a flexible and autonomous promotional system that allows custom campaigns to be configured with advanced conditions (2x1, volume, product discounts, etc.). Everything is easily managed from the backoffice, without the need for developers.
We incorporated a system for sending emails, SMS and internal notifications, triggered manually or automatically. In addition, an automation module executes workflows based on dates, events or logical conditions, optimizing operational efficiency.
The system allows dynamic forms to be created for surveys, incidents or internal tasks. These can be configured with multiple field types and reused according to each need.
Customers access their private area from any device to consult the catalog, place orders, download invoices, view their history and personalized statistics. All with advanced search engines and full synchronization with Dynamics.
At Ganbaru Smartech we design customized technology solutions that integrate with your current systems and grow with your business.
If you are looking to digitize your commercial operations, automate internal processes, improve your customer experience or integrate with tools like Microsoft Dynamics or Salesforce, we can help you transform your business.
BASIC INFORMATION ABOUT DATA PROTECTION
Data Controller: The data controller is Goventure Technologies, S.L. | Address of the data controller: C/ Blasco Ibáñez 16, 02004 - Albacete (Albacete) | Purpose: Your data will be used to attend to your requests and provide our services. Additionally, if you have provided us with your personal CV, your personal data will be used to participate in our selection processes. | Advertising: We will only send you advertising with your prior consent, which you can provide through the corresponding checkbox set up for this purpose. | Legal Basis: We will only process your data with your prior consent, which you can provide through the corresponding checkbox set up for this purpose. | Recipients: In general, only the authorized personnel of our entity will have access to the information we request. We will also share your information with interested entities offering opportunities aligned with your profile. | Rights: You have the right to know what information we have about you, correct it, and delete it, as explained in the additional information available on our website. | Additional Information: More information is available in the "Privacy Policy" section of our website. | Data Protection Officer: dpd@ganbaru.es
