E-commerce platform connecting brands and influencers

At Ganbaru, we partnered with Suplayers to create a scalable and automated e-commerce platform, designed to bring brands and influencers together in a fully digital collaborative sales model.

A solution conceived for the new paradigm of influencer marketing, where content creators become the main sales channel.

The challenge was ambitious: designing a comprehensive solution that covered all scenarios—from the user-facing front end to the internal management panels—while also being able to easily scale in terms of traffic, brands, and transactions.

If your company wants to create a custom platform, launch an app, or apply artificial intelligence to optimize processes and reduce costs, Ganbaru will support you from start to finish: strategy, design, development, cloud architecture, and launch.

Our proposal: tailored architecture, design, and development

At Ganbaru, we designed a bespoke solution built on several technological and functional pillars:

1. Public Website Development

We created a website focused on positioning the Suplayers brand, aimed at attracting both new brands and influencers. The site includes product landing pages and detail sheets fully geared toward conversion, with a mobile-first approach, SEO optimization, and adaptability for future campaigns.

2. App Development for Influencers

We developed an app (iOS and Android) where each influencer can:

• Access their catalog of active promotions.
  
• Generate personalized links to share on social media.
  
• Check sales, orders, commissions, and settlements.
  
• Manage their personal space with featured products.
  

A simple, intuitive tool tailored to the everyday needs of content creators.

3. Backoffice for Brands

Each brand has its own control panel where it can:

• Upload its product catalog (integrated with feeds such as Google Shopping).
  
• Create promotions with personalized margins for each influencer.
  
• Select which influencers can access each campaign.
  
• View performance statistics, orders, and generated links.
  
• Automatically receive orders ready for shipment.
  
  

4. Global Backoffice

From the main administration panel, the entire ecosystem can be managed:

• User, role, brand, product, and order management.
  
• Automatic settlements for brands and influencers.
  
• Cross-statistics and customizable dashboards.
  
• Automation tools, multichannel communications, and CMS for the public website.
  
  

UX/UI Design: user experience focused on usability and navigation

As a fundamental part of the project, we worked closely with Suplayers on user experience (UX) consulting and design. Our methodology included:

• Functional and business analysis, with the definition of navigation maps, flows, and data models.
  
• Wireframing in Figma, iterating with the client to agree on interactions for each screen.
  
• High-fidelity UI design, adapted to the brand’s visual identity and multiple devices.
  
• Responsive layout focused on performance, accessibility, and usability.
  

Cutting-edge technology: performance, security, and scalability

The platform was built using a modern and highly scalable stack:

• Dockerized infrastructure on AWS (ECS, RDS, S3, CloudFront, etc.).
  
• Decoupled and auto-scalable services for web front end, API, backoffice, and automated jobs.
  
• Workflow-based automations for events such as abandoned carts, personalized notifications, report delivery, and more.
  
• External integrations with Shopify, payment platforms (Redsys, Stripe), and social networks to verify influencer profiles.
  
  

All of this complies with the highest security standards, including load balancers, SSL certificates, and encrypted database access via bastion.

The result is a robust, flexible platform, 100% tailored to the real business needs of Suplayers. A solution that automates key processes, provides full control to brands and influencers, and lays the foundation for a scalable model that grows with each campaign, product, or creator added.